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7/1/2014 - Convenience an Important Factor in Recycling, Poll Finds


One of the biggest deterrents to more recycling could be a lack of appropriate bins.

While the vast majority of Americans recycle, the consistency in which they do so often depends on convenience, new survey numbers suggests.

Approximately 75% of U.S. consumers regularly recycle at home, according to a recent survey performed by Cone Communications, a public relations and marketing firm. However, when respondents were asked what would encourage them to recycle more frequently, 1 in 5 stated that having more recycling bins would help, ideally one in each room of their residence.

Of those who have recycling bins in their home, more than half - 56% - said that they kept them in the kitchen.

"Knowledge and convenience go hand in hand when it comes to maximizing the chances a recyclable will make its way through the home and into the recycling bin," said Paulette Frank, vice president of sustainability at Johnson & Johnson Family of Consumer Companies. "Labels build awareness of what is recyclable, and household bins, ideally within arm's reach, help many of us take the next step of separating recyclables from the trash destined for a landfill."

Among consumers who recycled at least fairly consistently, approximately 17% said they did so out of guilt about the amount of trash they create. Another 14% said it was for the economic benefits and the same percentage said they did it in order to be a good role model.

Many entrepreneurs want to do their part when it comes to being more eco-friendly by running a business in an environmentally conscious way. Selective has tried to make that easier for its policyholders. GreenPac® is a business owners insurance plan that enables companies to enhance their "green" profile. After sustaining a loss, Selective may reimburse or replace property damaged with its sustainable equivalent.

For more information on GreenPac®, talk with a local independent Selective agent.


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